Social Optimization

Facebook, LinkedIn, and Twitter all seek to display content in the most engaging way possible. Those social networks scan the links we share to display images and descriptive information, instead of just plain text. We can ensure that the information the social networks show for your site is beautiful and accurate. I am experienced with optimizing websites to work with social networks for greater control of your company's image. I can also provide guidance around configuring business pages on Facebook, Twitter, LinkedIn, and Instagram.

Most social posts with a link generate a "link preview" as seen here. We can specify the image, title, and description of the link preview to avoid Facebook, Twitter, and LinkedIn from guessing about the content. You may see the link preview process by posting a link from any of my portfolio sites to Facebook or Twitter. We can also explore special pin information for Pinterest; this is most useful if your site contains articles, products, or recipes.

We may also evaluate ways to drive Facebook page likes and Twitter follows from your website. Facebook and Twitter both offer like and follow buttons for websites. Facebook also offers a Messenger integration; this will allow your clients to message your Facebook page from your website.